Target market segmentation
Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.
It can be the key to a small business’s success. The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities.
Marketing plan development
A plan written down is infinitely better than the one in your head.
It’s been said a hundred ways – if you fail to plan, you plan to fail. There is nothing more valuable to a marketing effort than a marketing plan. Without a plan, most companies and marketers experience some innate “forces of doom” working against them which lead to lackluster results if not utter failure.
Sales lead generation
Effective marketing requires you to be an amateur psychologist.
By meeting with your customers on a face to face level we are able to build rapport, read the customers and understand what drives and motivates them. Not only does this lead to increased sales but also stronger customer loyalty. We are able to go beyond the traditional customer demographics, such as age, gender, race, income and geographic location that most businesses collect to analyze their sales trends.